Charleston, WV – The West Virginia Department of Agriculture
(WVDA) has announced a second round of public voting to determine the next West
Virginia Grown logo. From April 16th until April 29th, the public will have the
opportunity to vote on four options being considered as the next logo for the
program. A separate producer survey is being sent out to past program
participants and external partners for additional input. The new logo will be
announced Monday, April 30th.
“We have listened to
input from the public, our producers and stakeholders. It was clear we needed
to continue to work on the logo to get it right,” said Commissioner of
Agriculture Kent Leonhardt. “Our goal is to land on a brand everybody will be
proud to use.”
announced the revamping of the West Virginia Grown program back in January as
part of his 2018 vision. The WVDA opened its first public voting period back in
February. Since then, staff has held stakeholder meetings and gathered
information through online surveys. The WVDA will be looking to provide new
program benefits in addition to the new logo starting this May.
“At the end of the
day, the WVDA will only house and manage the program. This is a branding
mechanism for our producers and those who are proud to buy or use West Virginia
Grown products,” Leonhardt said.
Crescent Gallagher, Communications Director, firstname.lastname@example.org, 304-558-3708 or 304-380-3922